MGM, one of the largest operators in land casinos in the world, announced that it made an offer of $ 607 million to buy the Casino company Leofegas.
Leovegas is one of the most popular online casinos in Europe. Millions of players flock to its virtual game platforms for their wide selection of games and competitive bonuses. With this acquisition, MGM aims to increase its presence on this lucrative market and to exploit the growing demand for online games.
This operation represents an important change of strategy for MGM, which has traditionally focused on expanding its store activities. However, as more and more people turn to digital platforms to entertain and indulge in leisure activities, traditional game establishments are no longer able to meet demand.
This is particularly true in Europe, where online games are quickly gaining popularity. In fact, the H2 Gambling Capital design firm predicted that the online game market in Europe will represent $ 32.96 billion by 2025.
Thanks to the acquisition of Leofegas, MGM will be able to provide its customers with access to a wider range of games and services. In addition, the company will also be able to benefit from the vast base of Leofegas customers and the strong recognition of the brand.
The agreement is still subject to regulatory approvals, but it should be finalized by the end of 2019. This will mark a new chapter for the two companies, which seek to take advantage of the growing demand for online games.